Discover the Central Coast with Robert Mondavi Private Selection
Robert Mondavi Private Selection is kicking off summer by taking consumers on a virtual tour of California’s Central Coast. Breaking the perception that great American wine only comes from Napa Valley, wine industry leader Robert Mondavi Private Selection puts the California Central Coast appellation on the map. Spanning from Santa Cruz County to the Santa Barbara County, the appellation represents a region which Private Selection is proud to source their grapes from.
Through the use of social media channels including Facebook, Twitter, Pinterest, and YouTube, Robert Mondavi Private Selection will discover and share hidden gems of the Central Coast, showcasing the ‘best of’ landmarks ranging from Hearst Castle, to cafes and diners, bed & breakfasts, antique shops, vintage clothing stores, and other favorites most commonly known only to locals. These ‘locals-only’ hideouts are pure and true to California’s Central Coast culture as is Private Selection. Robert Mondavi Private Selection sources 100% of their grapes from the region’s growers – a characteristic unique to the brand and one which sets it apart from super premium category competitors.
The allure of the California coast was obvious to Robert Mondavi who believed that wine can enhance any meal and be enjoyed by everyone. The Central Coast region holds tremendous varietal quality and versatility that could be used by Mr. Mondavi as a winemaker. The result: high quality, affordable fine wine born of the best of California’s diverse growing regions. The digital tour stops at some of the least expected businesses and locations further proving that high quality food, wine, and fun doesn’t have to come at a high price.
Launching at a time when gas prices might deter folks from taking their annual summer vacations, an event that two thirds of Americans generally take, the Robert Mondavi Private Selection Central Coast tour kicks off north of Santa Cruz and heads south through Monterey Bay and San Luis Obispo. The tour wraps up in late August in the Santa Barbara County.
Food and wine enthusiasts are encouraged to check the Robert Mondavi Private Selection Facebook page daily for updates including recipes, interesting Central Coast information, and educational messaging about the winemaking and tasting process. Readers should also stay tuned to Pinterest for contest opportunities.
One lucky reader can win this amazing 'travel-essentials' prize pack:
-$25 Gas Card
-$25 Target Gift Card
-$10 Starbucks Gift Card
-$15 ITunes Gift Card
-1 disposable camera to capture memories
-RMPS branded wine opener
-RMPS branded tote
To enter giveaway:
-Leave a comment telling me what are your travel plans for the summer
For extra entries:
-Follow La Cuisine d'Hélène on Twitter
-Like La Cuisine d'Hélène on Facebook
-Follow Robert Mondavi Private Selection on Twitter
-Like Robert Mondavi Private Selection on Facebook
Contest is open to US and Cdn residents. Contest will close on August 4th at midnight EST.