Kraft Hockey Goes On - Kraft new program

We have been involved in hockey for many years, my son is 18 yrs old and has been playing for more than 10 years in different communities from Coast to Coast. One thing that was common in every community was that volunteers are giving countless hours to make hockey possible. My husband and I have been involved for many years, my husband as a coach and myself as a manager. I want to recognize a Head Coach that my son had for two years in Ontario. His name is Yves Gauthier. He has a full time job, 4 young boys, and has been a coach for more than 6 years. On top of that this year he took a role in the hockey association as a Convenor. He probably gives as many hours as a volunteer each week for hockey as he does at work. It's people like Yves that makes a difference in the community. I am excited today to announce Kraft new program that will recognize these volunteers in giving back in hockey communities across Canada:

Kraft Hockey Goes On connects directly with communities across Canada and will recognize the unsung heroes that live and breathe the country’s passion for hockey. Communities from coast to coast can celebrate people who support grassroots hockey-related initiatives.

Through Kraft Hockey Goes On, Kraft will be awarding $1 million to Hockey Canada affiliated minor hockey associations coast to coast to ensure that Hockey Goes On! Communities can nominate local hockey volunteers by going to from January 21, 2013 until March 8, 2013. A panel will determine the top 100 individuals. Canadians can vote for their local hockey volunteer starting on March 23, 2013. The top five winning communities will be announced March 30, 2013, and will each receive $100,000. 20 other communities will each receive $20,000.

Kraft Canada is also partnering with Hockey Canada to purchase $100,000 in skates and helmets to support communities in a learn to skate program.

Starting today, communities can go to to find out how they can get involved.

This post was sponsored by Kraft Hockey Goes On.